Dan Johnston is a writer, speaker & coach dedicated to helping entrepreneurs succeed with their first business.
Dan, how did you come up with the idea for Elated News?
The concept for the paper is a focus on positive, actionable items -- both editorial and stories. There will be a range from local inspirational stories to editorials on relationships, health, business, and general / personal development related articles.
What kind of niche do you see for this publication?
It works for people who want more from their time. Traditional media often leaves you hanging: There is no action to take, no positive feeling. This is bad, both for the reader and also for the businesses supporting the publication. The last person you want to try to sell to is someone disempowered or deflated.
The concept behind Elated News is that people who feel positive and confident are more likely to spend money and support the people behind the publication.
Did that idea come from looking at what is available in the regular media?
Yes. First I went on a media fast (or media diet), about a year and half ago, after reading The Four Hour Work Week. Traditional media, be it the TV news, or many different feeds (obviously newspaper), while they do inform, often don't give you anything you can act on. And they clutter your mind with things that don't benefit your primary goals or objectives.
If your focus is launching a business, reading about all the different things going on in the economy -- albeit entertaining and good for some cocktail party conversation -- won't empower you: It doesn't help you achieve your goals. That was the theme of The Four Hour Work Week: It challenged readers to take a week off from all media and then evaluate whether they want to go back. I never went back.
The media fast lesson isn't a total blackout, but that there are other ways to find things out (for instance, through conversation or, for a high-end executive, having assistants do some research).
Clearly there is a niche for a publication that offers that empowering information.